Summary
The company set out to build a narrower product than the one it eventually shipped. Early customers were enthusiastic, retention was acceptable, and the team grew faster than revenue did. By the second year the cost of acquiring each account had moved ahead of what an account was worth to us.
What we built
The company set out to build a narrower product than the one it eventually shipped. Early customers were enthusiastic, retention was acceptable, and the team grew faster than revenue did.
Why it ended
By the second year the cost of acquiring each account had moved ahead of what an account was worth to us. Early customers were enthusiastic, but the team grew faster than revenue did.